Copywriting + Thought Leadership | Craftsman Media
As Jim was building Craftsman Media, he wanted to develop content for LinkedIn Pulse designed to keep his extensive professional network up to date about his new venture — and establish his credibility in a new field.
We worked together on a series of thought leadership posts for LinkedIn, exploring the ideals behind the new brand. It was a real pleasure to help this visionary grow his business.
Jim wanted help with writing, but didn't want ghostwriting or a behind-the-scenes editor. This became a challenge: LinkedIn's publishing platform doesn't allow for listing multiple authors.
So in addition to writing content, I had to experiment with methods for giving myself a byline. I came up with several options for sneaking a second writer's name into the post in a way that was consistent with the client's vision and also felt natural to readers.